Trends & Concepts
ROLE: Founder/ Design Director
Research and develop the trend direction that our print studio uses for our print collection. These trend forecasts are sold on the Polychrome site and I also give trend presentations to our clients.
CLIENT NEEDED: understandable insights from upcoming trend projections
Created a targeted trend recap for a client based on their ideal customer so they could address upcoming trends in their line assortment.
CHALLENGE: trend report for their buyers and product managers
Researched and created a comprehensive trend direction document across multiple product categories to be used company-wide.